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ASO guides
What we've written about measuring visibility in store search. Each page answers one question and names the source of every number — including the things we can't measure.
Guides
How many reviews do top-ranking apps have?227 keywords measured: rank barely tracks review count.What is ASO?The fields each store indexes and how rank is actually measured.How we measureSource, depth, cadence — and what a failed measurement looks like.The 100-character keyword fieldThe invisible field, and the four habits that waste it.Does an assistant name your app?How to measure whether assistants recommend you — and what it proves.App Store keyword rank trackingTop 100 depth, personalization, and three distinct kinds of "no rank".Google Play rank trackingMeasuring rank in a store with no official search endpoint.What happened to the Apple Search Ads popularity score?The industry's demand metric collapsed in 2025. What replaces it.
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