ASO tool pricing, compared

01The advertised price, and the ASO price

The second column is the one to read. It is the cheapest tier on which you can track a keyword's rank every day — the thing most people open an ASO tool for.

02Price isn't the axis that decides

The higher prices above pay for modules that sit outside rank tracking: market intelligence, ad management, review workflows, seats for a team. Whether you need those is a separate question from what rank tracking costs.

The axis that actually decides is different: where does the number come from? Two tools can show the same "volume" column at $12 and at $299, both copied from the same place — Apple's advertising console. When that source moved in September 2025, both columns moved with it.

So before comparing tiers, ask three things of any tool you're evaluating:

1. Can I verify a number myself? If a rank is 14, can you run the same search and see 14?
2. What happens on a failed measurement? A gap in the chart is honest. A zero is a crash that never happened.
3. Is the measurement depth printed on screen? "Not ranked" means nothing until you know whether the tool looked at 30 results or 100.
4. Is there a published error rate? Ask it of any estimated figure — downloads, revenue, search volume. A number sold without one is not a measurement.

That fourth question is worth spending a paragraph on, because the estimate columns are where most of the money in this category sits. Vendors describe their models in detail — billions of training data points, real figures contributed by hundreds of thousands of apps — and then publish no error rate at all. Where a figure has surfaced historically it is a median across the whole corpus, and that corpus is weighted toward the apps large enough to share their data in the first place.

Which means the estimate is at its worst exactly where a small developer needs it most. An app with nine lifetime ratings sits in the tail the model saw least of, and nothing on screen tells you that. Storelift takes the other side of that trade. A rival's installs are a band with the arithmetic printed beside it — rating count, months live, the ratings-per-install range — and on Google Play they stop being a band at all: the page carries the exact install count, so the month-over-month change is Google's own number. Where the chain gets loose enough that the band would run past tenfold, the figure is left out rather than decorated. Connect your own App Store Connect account and your own numbers are real rather than derived.

03Where Storelift sits

Storelift is the narrow end of this list. It measures keyword rank (top 200 on iOS, top ~30 on Android), the apps ranking above you on each keyword, demand from App Store autocomplete, and store reviews — across 175 storefronts. Install and revenue figures come from your own account when you connect it, rather than from a model. It does not manage ad campaigns.

On the Studio plan it also answers a newer question — people now ask an assistant which app to use. Storelift generates natural questions from your keywords and puts them to Claude, then reads each answer for whether your app is named and in what position — in up to three storefronts per app, with the storefront each answer came from printed beside it.

One competitor measures this today. AppTweak launched AI Visibility in April 2026; its pages name ChatGPT and Claude, publish no country or language coverage, and place it on the Enterprise tier. Storelift includes it on Studio, at $60/month.

Storelift also ships a public API and an MCP server on the Pro and Studio tiers, so an assistant can read your measurements where you already work. This is worth saying plainly rather than dressing up: it is no longer unusual. Sonar's hosted server lists 52 tools against our 8 read-only ones; AppFollow and AppTweak run remote servers, Appfigures ships a 38-tool local server from its $9.99 tier, Astro a local beta inside its $108-a-year plan, Mobile Action ships one, and there are independent ASO MCP servers on npm. Treat it as table stakes when comparing, not as a reason to choose.

Free tiers are also more common here than vendors' marketing suggests — Appfigures and AppFollow both have one. The distinction worth checking is narrower: whether the free tier tracks keyword rank, and how much history it keeps. Appfigures' tracks no keywords. AppFollow's tracks more keywords than ours — 500 — and keeps seven days of history. Most of the rest offer a time-limited trial instead. Storelift's free tier measures one app, 25 keywords in each of two storefronts every day, keeps 30 days of history, and has no end date. It exists because we needed it for our own portfolio of apps before anyone else used it.

04ASO pricing across twenty tools

The table above compares six tools in depth. These are the plans and prices of every tool we have read, each linked to its own page, where the limits behind every price sit.

05ASO API pricing

An API is priced three ways in this category: bundled into a plan, sold as its own product, or metered in credits. The figures recorded on each tool's page:

06What ASO costs as a service

ASO packages sold by agencies are priced per engagement, not per month. The one agency on our list, Gummicube, publishes no price list; Clutch's aggregated client data puts its typical project at $25,000–$60,000, at $50–$99 an hour, with a $1,000 minimum project size (read August 2026, details). That buys strategy and production done for you; a tool sells the measurement you act on yourself.

07What Storelift costs

Full plan details on the pricing page.

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