Presence and breadth, not a number
Autocomplete gives two things: presence (does the exact term get suggested at all) and breadth (how many longer variants branch off it). Neither converts to "searches per month" — a tool that shows that number is producing an estimate, not reading one from the store.
This replaced Apple's Search Popularity score as the more general signal after that score's coverage narrowed in late 2025; the full history is on its own page.
Frequently asked
Is a demand signal the same on iOS and Android?
No — the two autocomplete engines are separate systems with separate suggestion lists, so presence and breadth are measured per store, not once for an app.
See this for your own app
Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.
Start free →Read next
MeasurementWhat happened to the Apple Search Ads popularity score?The industry's demand metric collapsed in 2025. What replaces it.In the storeWhat is ASO?The fields each store indexes and how rank is actually measured.GlossaryKeyword difficultyA score for how hard a term is to rank on, built from the apps you'd actually have to beat.