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Storelift › Glossary › Search Popularity score

Glossary

Search Popularity score

Search Popularity is a score Apple Search Ads shows next to a search term, meant to reflect how often it's typed on the App Store. It's an Apple Ads feature, not a general App Store API, and it stopped covering most terms in late 2025 — the drop, the numbers behind it and what replaced it as a demand signal are on the full page.

Updated:

What it's still good for

It still has a job on the paid side — ranking terms against each other when bidding inside an Apple Ads campaign. As a basis for organic ASO decisions it no longer stands alone: the covered range narrowed and it's absent in a large share of storefronts.

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Read next

MeasurementWhat happened to the Apple Search Ads popularity score?The industry's demand metric collapsed in 2025. What replaces it.GlossaryDemand signal (autocomplete)Whether the store's search box suggests a term at all — used as a stand-in for search volume.MeasurementASO vs Apple Search AdsOne compounds and costs nothing per click; the other stops the day you stop paying.