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Measurement

Keyword discovery

Tracking measures the keywords you typed in. Discovery finds the ones you didn't. If you are 4th for a term that never occurred to you, nothing in a rank tracker will ever tell you.

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What the screen shows

Demand signal · Apple's own autocompletions
Demand signal · Apple's own autocompletions2026-09-04
4sources, and every candidate carries its own
0extra requests to the stores
1measurement per candidate, with its date
100characters the field has to fit into

Every figure on this page is read from a code path, not written by hand — the same discipline the product applies to your own data.

Where candidates come from

Four sources, all of them already collected during the nightly run. Generating candidates costs the stores no extra requests — the data was being thrown away.

SourceWhat it isWhy it is evidence
AutocompleteThe store's own suggestions for a prefixA suggested term is a term people actually type
Your metadataN-grams from your title, subtitle and descriptionWords you already target, whether you meant to or not
CompetitorsNames and titles of the apps ranked above youA word in a competitor's title is a targeted word
Similar appsThe store page's own "similar apps" shelfThe store's own view of your neighbourhood

Every candidate carries its source. You are never asked to trust a number without being told where it came from.

How it works

  1. Candidates are assembled from the four sources above, for the app and storefronts you already track.
  2. Each candidate is measured once — a single search, a single rank reading, on the day it was generated.
  3. You promote what is worth keeping. A promoted candidate becomes a tracked keyword and starts collecting history from that point on.
A candidate is not a tracked keyword. Its rank is a single reading: no history is written, no trend is drawn, and the screen carries a "single measurement · date" stamp. Showing a candidate list as though it had history would be the product claiming more than it measured.

What you do with it

Find the accidental wins

Terms you already rank well for without ever targeting them — the cheapest ranks you will get.

Pack a 100-character field

Read the competition's intent

Words that keep appearing in the titles above you are words someone paid to choose.

See who is standing above you

Build from what you have

Candidates feed straight into the keyword field, where the constraint is space, not ideas.

Combine the words you already own

What this does not do

What we do not publish

No store publishes search volume, so neither do we.

A candidate carries the demand signal from the store's own autocomplete — whether the term is suggested at all, and where. It does not carry a monthly-searches number, because there isn't one to read.

  • A candidate is measured once, on the day it is generated. No history, no trend, and the screen carries a “single measurement · date” stamp.
  • The long tail in store search is thin: a term the store never suggests is usually a term nobody types.
  • The three measurement states apply here too — a candidate that could not be measured says so, rather than showing up as unranked.

And the three measurement states apply here too — a candidate that could not be measured says so, rather than showing up as unranked.

What each plan includes

FreeProStudio
Discovery runs1 per week3 per week
Keywords you can promote into tracking25250500
Candidate source labelsYesYes

Pro is $20/month ($18 billed yearly), Studio $60/month ($54 billed yearly).

Frequently asked

Where do the candidate keywords come from?

Four sources collected during the nightly run: store autocomplete, n-grams from your own metadata, the titles of apps ranked above you, and the store page's similar-apps shelf. Each candidate is labelled with its source.

Do candidates have rank history?

No. A candidate is measured once, on the day it is generated, and the screen says so. History starts only after you promote it into a tracked keyword.

Do you show monthly search volume?

No. Neither store publishes search volume. We show whether the store's own autocomplete suggests the term and where — a signal we can actually measure.

Is discovery available on the free plan?

No. Discovery runs are on Pro (one per week) and Studio (three per week). Rank tracking itself is on the free plan.

See this for your own app

Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.

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