Storelift › Features › ASO keyword research
Measurement
ASO keyword research
Tracking follows the keywords you typed in. Discovery finds the ones you didn't: the searches you already show up in, the ones a competitor holds and you don't, and the words your listing is missing.
Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.
What the screen shows
What you do with it
Find the accidental wins
Keywords you already rank for without ever targeting them are the cheapest ranks you will get.
Close the gaps
A keyword your competitor holds and you don't is a word to test in your next release.
See competitor analysisFill the field
The words your listing is missing come with their character count, ready for the 100-character keyword field.
Pack a keyword fieldAlso on these screens
- Corrected searches: when the store corrects a search to another spelling, the row says which word it became, so you know the word you would actually rank for.
- Words your listing is missing: candidates that appear nowhere in your title, subtitle or keyword field, with their character count and the room left. One click copies them.
- Saved measurements: every research project keeps its saved measurements, so you can open one date or compare two.
Where to find your next keyword
| Screen | What it gives you |
|---|---|
| Find keywords › Research | Type one keyword and see related searches with popularity and difficulty, the apps ranking for each and the ones within reach. Save the useful ones to a project. |
| Keyword discovery | A run over your app in one storefront: the keywords you already rank for but don't track, the ones on page 1, the ones ranked 11–30 and what is new since the last run. |
| AI keyword planner | A shortlist with a reason for every keyword, ready to pack into your keyword field. See the AI keyword planner. |
| Find keywords › Competitor gaps | Keywords where a competitor shows up in the results and your app doesn't. |
| Find keywords › Popular keywords | The most searched terms in your category on the App Store, the ones related to your app and where you rank on them. |
| Find keywords › Play search terms | With your Google Play Console connected: which search terms brought visitors to your Play listing, how many installed, and your Play rank on each. |
What each plan includes
| Free | Pro | Studio | |
|---|---|---|---|
| Discovery runs | 1 a month | 8 a month | 30 a month |
| Candidates open per run | 5 | All | All |
| Keyword research searches | 3 a day | 50 a day | 50 a day |
| Research results open per search | 10 | All | All |
| Research projects | 1 | Unlimited | Unlimited |
| Research export | — | Yes | Yes |
| Tracked keywords (keyword × storefront) | 50 | 2,500 | 10,000 |
Pro is $20/month or $200 a year ($16.67/month), Studio $60/month or $600 a year ($50/month). Keyword research, competitor gaps and popular keywords are on every plan, Free included.
How it works
- Start with one keyword in Research, or run discovery on your app in a storefront.
- Read each candidate: your rank, its popularity and difficulty, the apps above you and whether the word is already in your title, subtitle or keyword field.
- Mark what doesn't fit as "Not relevant". It leaves the list and stays out of later runs.
- Press "Add to tracked" on the ones worth keeping. From that day each gets a daily rank and history, like any keyword you track.
How to read a candidate
A candidate is a lead to check, not a promise of traffic.
Before a word takes a keyword slot, look at three things:
- Relevance: does the word describe what your app actually does?
- Its reading: a candidate shows one rank with its date. History starts the day you add it to tracking.
- Its numbers: a dash in popularity or difficulty means the value isn't there yet. It never means nobody searches the word.
Updated:
Frequently asked
How is keyword discovery different from rank tracking?
Rank tracking follows the keywords you chose, every day. Discovery finds keywords you didn't choose: the ones you already rank for, the ones within reach and the ones your competitors hold. You then add the good ones to tracking.
Do candidates have rank history?
A candidate shows one reading, with its date. History starts the day you add it to tracking.
Do you show search volume?
Each keyword shows popularity and difficulty for its storefront. Where a value isn't there yet, the cell shows a dash; that never means zero searches.
Is keyword discovery on the free plan?
Yes. Free includes 1 discovery run a month with the first 5 candidates open, and 3 keyword research searches a day. Pro has 8 runs a month and 50 searches a day; Studio 30 runs.
What is the best way to do App Store keyword research?
Start with words that describe what your app does, check each one's rank, popularity, difficulty and the apps above you, and keep the few that fit. Then make them fit in your title, subtitle and 100-character keyword field.
Is there a free ASO keyword research tool?
The free plan includes keyword research, discovery and 50 tracked keywords. Without an account you can also use the free keyword difficulty and keyword combiner tools.
See this for your own app
Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.
Start free →Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.