Terms
GlossaryKeyword densityHow often a term repeats across the fields a store actually indexes.GlossaryDemand signal (autocomplete)Whether the store's search box suggests a term at all — used as a stand-in for search volume.GlossaryKeyword cannibalizationWhen two of your own pages compete for the same search instead of splitting distinct ones.GlossaryCompetitor overlapThe apps ranking above yours on the same term — and how old and heavy each one is.GlossaryStore conversion rateThe share of listing views that turn into an install — reported by the stores themselves, not estimated.GlossaryOrganic installsInstalls from unpaid discovery — store search and browse — as opposed to a paid ad click.GlossaryKeyword fieldThe hidden App Store Connect field Apple indexes for search — invisible to users.GlossarySearch Popularity scoreApple Ads' per-term search-frequency score — coverage narrowed sharply in late 2025.GlossaryKeyword difficultyA score for how hard a term is to rank on, built from the apps you'd actually have to beat.GlossaryRank trackingQuerying a store's public search for a keyword, daily, and recording where your app lands.GlossaryStorefrontA single country's version of a store — its own search index, unrelated to any other country's.GlossaryApp store metadataThe text fields a store's search actually reads — a smaller set than what a user sees on the listing.
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