Most screenshot advice is unmeasurable design guidance — "communicate your value prop in the first frame." This page covers only the measurable part: the count, size and format rules written in each store's own documentation — miss one, the file gets rejected.
How many are required, how many fit
| App Store | Google Play | |
|---|---|---|
| Minimum | 1 | 2 — across different device types |
| Maximum | 10 | 8 per device type |
| File format | .jpeg / .jpg / .png, no alpha channel | JPEG or 24-bit PNG, no alpha channel |
Size and resolution
App Store has a separate resolution per device size (1260×2736 for 6.9", 1284×2778 for 6.5", 1170×2532 for 6.1", and so on) — but you don't have to upload every size by hand: Apple fills a missing size by SCALING from a larger one (a missing 6.9" is scaled up from 6.5"). If your app runs on iPad, a 13" screenshot is required; the same scaling rule applies there too.
Google Play runs one rule set instead: the shortest side must be at least 320px, the longest at most 3,840px, and the longest side CANNOT exceed twice the shortest side. The recommended aspect ratio for standard devices is 16:9 for landscape (min 1920×1080) and 9:16 for portrait (min 1080×1920).
The first few frames are weighted for a real, checkable reason
The claim that the first screenshots get seen more is usually presented as design advice in ASO content; the measurable part is this: App Store's own listing preview and search-result row show a limited number of frames before scrolling, and the rest aren't visible without it. That's the CHECKABLE reason behind "put your strongest message in the first three frames" — not taste, the store's own interface constraint.
App Store and Google Play screenshot sizes in one table
| App Store | Google Play | |
|---|---|---|
| Size | Per device: 1260×2736 for 6.9", 1284×2778 for 6.5", 1170×2532 for 6.1" | Shortest side ≥ 320px, longest ≤ 3,840px; portrait at least 1080×1920 recommended |
| File type | .jpeg / .jpg / .png, no alpha channel | JPEG or 24-bit PNG, no alpha channel |
| Aspect ratio | The device's screen ratio | Longest side at most 2× the shortest; 9:16 portrait or 16:9 landscape recommended |
| Count | 1 to 10 | At least 2 across device types, up to 8 per device type |
Screenshots are one line of a wider listing audit — see the ASO audit checklist.
Frequently asked
Do I need to upload a screenshot for every iPhone size?
No. Apple fills a missing size by scaling from a larger one you did provide (a missing 6.9" is scaled up from 6.5"). Only the size required for the platform your app runs on (iPad, Mac, Apple TV, and so on) is mandatory — the rest can be left to scale.
What's the minimum number of screenshots Google Play requires?
Two — across different device types. Uploading two screenshots for a single device type doesn't satisfy this requirement.
Where does Storelift fit when preparing screenshots?
Storelift measures rank, demand and competitors and reads your store page alongside them; this page gathers the specs from each store's own technical documentation in one place, so you can take them from here while you prepare the frames.
What size should App Store screenshots be?
It depends on the device size: 1260×2736 for 6.9", 1284×2778 for 6.5", 1170×2532 for 6.1". You don't have to upload every size — Apple scales a missing size from a larger one you provided. A 13" screenshot is required if the app runs on iPad.
What size should Google Play screenshots be?
The shortest side at least 320px, the longest at most 3,840px, and the longest no more than twice the shortest. The recommended minimum is 1080×1920 for portrait (9:16) and 1920×1080 for landscape (16:9).
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