What each one is actually built around
| AppFollow | AppTweak | |
|---|---|---|
| Entry price | Free: USD 0 · No subscription fee; ASO: USD 29 · monthly; Essential: USD 179 · monthly (11 Oct 2026 · appfollow.io) | Essential: EUR 949 · yearly total (11 Oct 2026 · apptweak.com) |
| Center of gravity | Review collection, replies, sentiment | Keyword rank, competitor intelligence, AI visibility |
| Team seats | Unlimited users on every plan | 1 (team workspaces start at Enterprise) |
| Keywords on free tier | Keyword tracking, count not published (7-day history) | No free ASO plan — 7-day trial |
| Demand data source | — | Own volume estimate by default since 11 Aug 2026; Apple's raw score as a column |
| MCP server | Remote; tool count not published | Remote, 10 tools; full access via API plans (API Lite: EUR 1,990 · yearly total) |
Depends on which problem you're solving
If your question is "how do I manage ratings and reviews at scale, with roles and SLAs for my team," AppFollow was built for exactly that job. If your question is "where do I rank for a keyword, who's above me, what's their review count," AppTweak's ASO side and its competitor intelligence answer that more deeply.
Since 11 August 2026 AppTweak shows its own volume estimate by default, rebuilt for the many terms the store reports at 5, and keeps Apple's raw popularity value as a column. The reason: by aso.dev's count, US keywords above 5 fell 77.4% between 29 September and early October 2025, and the score only exists in countries where Apple Ads operates; see the popularity page for detail.
If both are more than you need
There's a third option built around rank, demand and competitor tracking, with review replies and Apple Ads results on the same screen: Storelift, starting at $0. This page exists to show which tool is deeper at which job.
Frequently asked
Doesn't AppFollow track keyword rank too?
It does — keyword tracking is on every plan, including Free — but it isn't the center of gravity. AppTweak's product is built around ASO, with competitor intelligence and, on its Enterprise tier, AI visibility.
Does AppTweak offer review management?
Reviews are sold as a separate product and aren't as central as AppFollow's built-in reply workflow. If managing reviews is the main job, AppFollow was built for it.
Do both have a free tier?
AppFollow does: up to 2 apps, keyword tracking, unlimited users and seven days of history. AppTweak's ASO product doesn't — its entry plan is Essential (EUR 949 · yearly total), with a 7-day trial.
See this for your own app
Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.
Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.
Start free →
Read next
Sources (8)
- AppFollow — New plans · appfollow.io/blog/new-plans-at-appfollow-and-how-to-choose-the-right-one — checked 11 Oct 2026 · AppFollow Free: up to 2 apps and 7-day history; unlimited users on every plan
- AppFollow — MCP · appfollow.io/mcp — checked 11 Oct 2026 · review management over MCP; no tool count or plan published
- AppTweak — MCP server reference · developers.apptweak.com/reference/the-apptweak-mcp-server — checked 11 Oct 2026 · 10 tools; only the request tool needs an API key and API-plan credits
- AppTweak Help — Keyword volume estimate · help.apptweak.com/en/articles/15921268-apptweak-introduces-new-keyword-volume-estimate-for-aso — checked 11 Oct 2026 · AppTweak's own estimate as default from 11 Aug 2026; Apple's raw score kept
- aso.dev — Apple Ads popularity drop · aso.dev/blog/apple-ads-popularity-massive-drop/ — checked 11 Oct 2026 · aso.dev's own count of US keywords above 5
- Apple Ads — Countries and regions — checked 11 Oct 2026 · the 91 countries and regions where Apple Ads runs
- AppFollow — published plans · appfollow.io/pricing — checked 11 Oct 2026 · plans, prices and limits shown here
- AppTweak — published plans · apptweak.com/en/pricing — checked 11 Oct 2026 · plans, prices and limits shown here