01What each one is actually built around
| AppFollow | AppTweak | |
|---|---|---|
| Entry price | Free · ASO plan $29/mo · Essential $179/mo | €79/mo |
| Center of gravity | Review collection, replies, sentiment | Keyword rank, competitor intelligence, AI visibility |
| Team seats | Unlimited users on every plan | 1 (team workspaces start at Enterprise) |
| Keywords on free tier | 500 (7-day history) | No free tier — 7-day trial |
| Demand data source | — | Apple Ads popularity score |
| MCP server | Remote, about 30 tools | Remote, 10 tools; full access via API plans from €166/mo |
02Depends on which problem you're solving
If your question is "how do I manage ratings and reviews at scale, with roles and SLAs for my team," AppFollow was built for exactly that job. If your question is "where do I rank for a keyword, who's above me, what's their review count," AppTweak's ASO side and its competitor intelligence answer that more deeply.
AppTweak's own demand data is derived from the Apple Ads popularity score — worth knowing that the score fell 77.4% for US keywords in the window from 29 September to 3 October 2025 and only exists in countries where Apple Ads operates; see the popularity score's own page for detail.
03If both are more than you need
If you don't need a review-reply workflow or AppTweak's full ASO platform — just rank, demand and competitor tracking — there's a third category: tools built for that one job, priced for that one job. Storelift sits in that category, starting at $0. This page exists to show which tool is deeper at which job, not to talk either one down.
Frequently asked
Doesn't AppFollow track keyword rank too?
It does, but it isn't the center of gravity. It tracks daily rank and movement; deeper ASO features like competitor intelligence and AI visibility are more developed in AppTweak's product.
Does AppTweak offer review management?
Reviews are sold as a separate product and aren't as central as AppFollow's built-in reply workflow. If managing reviews is the main job, AppFollow was built for it.
Do both have a free tier?
AppFollow does: 2 apps, 500 keywords, unlimited users and seven days of history. AppTweak's ASO product doesn't — its entry price is €79/month, with a 7-day trial.
See this for your own app
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