App Store and Google Play character counter
Live counts for the app name, subtitle, keyword field and promotional text, and for Google Play's app name and short description. It flags a field over its limit and words repeated across fields. No signup.
App Store
30 characters left
30 characters left
100 characters left
170 characters left
Google Play
30 characters left
80 characters left
Repeated words
No word repeats across the app name, subtitle and keyword field.
Where the limits come from
- App Store Connect: app name 30, subtitle 30, keyword field 100, promotional text 170 characters.
- Google Play Console: app name 30, short description 80 characters.
- The counter counts characters as you see them. Do the final check against the counter in App Store Connect or Play Console.
- The repeat check reads the app name, subtitle and keyword field only: the three fields Apple indexes together for search.
The calculation runs in your browser; nothing you type is sent to a server, and the tool needs no account.
The character limit is half the job. The dashboard measures every day where you rank on these words, which apps are above you and whether the term is actually searched.
Common questions
How many characters can an App Store app name have?
30 characters. The subtitle is 30 too. Together with the 100-character keyword field, they are indexed for search as one.
Does the promotional text help with search?
The promotional text is 170 characters and can be changed without submitting a new version. Keyword work happens in the app name, subtitle and keyword field, the fields Apple indexes together.
How long can a Google Play short description be?
80 characters; the app name is 30. The full description runs up to 4,000 characters, and Google Play reads it for search as well.
Is what I type stored anywhere?
No. Counting runs in your browser and the text is never sent to a server. The tool needs no account.