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ASO localization
See in one scan which storefronts show your app in their own language and which don't. Add the locales that open the most storefronts, with the listing and screenshot captions written for you.
Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.
What the screen shows
What you do with it
Open the storefronts you're missing
One new locale can show many storefronts your app in their own language. The table counts them for you.
See which languages a storefront readsFix the screenshots, not only the text
A storefront with translated text and untranslated screenshots is flagged on its own, so it doesn't pass as done.
Analyze your screenshotsSee whether it worked
Storefront plan shows each storefront's search rank in the days after your new text went live.
What you see
| Part | What it tells you |
|---|---|
| Global Localization | For each of the 175 storefronts: whether the app is on sale there, whether the text is in that storefront's language, and whether the screenshots are localized. Gaps come first. |
| Locales to add | The locales worth adding, with the storefronts each one opens, the competitors already there and whether your app itself speaks the language. |
| Live listings to improve | Live listings with room to grow: a name that is only the brand, unused characters in the name or subtitle, no subtitle, a subtitle repeating a word from the name, a short description. |
| Storefront plan | Each storefront's main keywords, and whether the title, subtitle and keyword field of the languages it reads carry them. Words spent twice and empty languages are flagged. |
| Language budget and reach | How many countries each language is the main language in, and how many characters sit unused in each. |
What each plan includes
| Free | Pro | Studio | |
|---|---|---|---|
| Global Localization | 1 scan, 3 biggest gaps | Yes | Yes |
| Listing writes (text + screenshot captions) | 1, once | 20 a month | 75 a month |
| Storefront plan | — | Yes | Yes |
| Language budget and reach | Yes | Yes | Yes |
| Send text and screenshots to App Store Connect | — | — | Yes |
Pro is $20/month or $200 a year ($16.67/month), Studio $60/month or $600 a year ($50/month). Writing the same locale again in the same month doesn't use a new write, once.
How it works
- Start a scan. Every storefront comes back with its status, its text language and its screenshots, gaps first.
- Pick a locale from Locales to add. The row shows how many storefronts it opens and which competitors already have it.
- Write the listing: name, subtitle, keyword field and description, built around the keywords searched in those storefronts. The captions on your screenshots are translated too.
- Download it as text, zip, Fastlane or CSV, or on Studio send the text and screenshots to an editable version in App Store Connect. Nothing is submitted for review.
One storefront, several languages
A storefront can read more than one language.
That's why the screen works storefront by storefront:
- A word in one language's keyword field doesn't help the other language's searches. Fill both.
- The same word in two languages' keyword fields is spent twice. One is enough; the other spot can hold a different word.
- An empty extra language is a free spot: the storefront reads it, and there is nothing in it.
Updated:
Frequently asked
Do keywords carry over between languages?
No. A word counts for the searches of the language it is written in. When a storefront reads two languages, both count there, so fill both.
Is a language the same as a country?
No. One language can be the main language in many countries. Language budget and reach shows how many for each.
How do I know my screenshots are localized?
The scan marks each storefront: screenshots in its own language, or another locale's set shown instead. Screenshot analysis goes further, set by set.
Do you write the listing?
Yes. For a missing locale you get the name, subtitle, keyword field and description, plus the captions on your screenshots. Free includes 1 written listing, Pro 20 a month, Studio 75 a month.
Which App Store localizations should I add first?
The ones at the top of Locales to add: sorted by how many storefronts each opens, with whether your app speaks the language and which competitors are already there.
How do I know if my localization worked?
Storefront plan shows, storefront by storefront, the search rank in the days after the text went live, next to the main keywords you chose for that storefront.
See this for your own app
Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.
Start free →Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.