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In the store

Screenshot analysis

See your screenshots the way search shows them, next to a competitor you pick. Check which storefronts share a set, read the text on each frame, and follow what happened after you shipped a new set.

Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.

What the screen shows

10screenshots per device, counted for iPhone and iPad
3portrait frames, or one wide image, appear in search
25competitors to compare on Studio, 5 on Free
7days after a change before its rank is compared

What you do with it

First impression, side by side

Search shows only your first frames. Put them next to the app you lose taps to before you redesign the rest.

Preview a search result

One set, or one per market

See which storefronts still show the same set, and decide where a localized set is worth making.

Test before you swap

Store experiments puts each custom product page and test variant next to your default page, with views, the difference and whether it holds up yet.

Store experiments

Connect App Store Connect with an App Manager or Admin key and Store experiments lays out your page tests:

  • Default product page as the base, with its download rate and views.
  • Each custom product page and test variant with views, the difference from the default page and whether it is significant yet, or roughly how many more views it needs.
  • Product page optimization (PPO): each test with its traffic share, dates and result.
  • Custom product pages: each page, whether it is live or hidden, and its address.

What the Screenshots screen shows

Part of the screenWhat it tells you
How you look in searchThe frames shoppers see in search results, yours beside a competitor's from your list.
Order on the storefrontEvery frame in order, for iPhone and iPad. Read the images writes each frame's text under it and marks the tracked keywords it contains.
Storefronts sharing a setWhich storefronts show the same set and which have their own, so a market still on the default set stands out.
Last change · Competitor averageHow many days since your set last changed, and how many screenshots your competitors use on average.
Product page testWhen a test set is live on the storefront, the sets some visitors see instead of yours.

What each plan includes

FreeProStudio
Screenshots and How you look in searchYesYesYes
Competitors to compare51025
Image text reads (AI text allowance)3 a month100 a month300 a month
Changes and impact history90 days1 year2 years
Store experimentsYesYesYes

Pro is $20/month or $200 a year ($16.67/month), Studio $60/month or $600 a year ($50/month). Screenshots, the search view and store experiments are on every plan, Free included.

How it works

  1. Add your app and open Screenshots. Each App Store storefront shows its own set, with iPhone and iPad counted separately.
  2. Pick a competitor in How you look in search. Their first frames sit next to yours, as a shopper scrolling the results sees them.
  3. Press Read the images to see whether your captions carry the keywords you track, frame by frame.
  4. After you ship a new set, open Changes and impact. The change sits on the day it happened, with your rank on that day and seven days later.

How to read a change

A change is shown next to what followed it.

Changes and impact places each change on your timeline and reads the days after it:

  • Rank on the day of the change and seven days later. Keyword field changes are read over 28 days.
  • Until seven days have passed, the row says it is too early instead of showing a number.
  • With your App Store Connect account connected, conversion and daily downloads sit next to the change; with your subscription account connected, trials and revenue too.
  • It shows what happened after a change, not that the change caused it. A competitor may have updated the same week.

Updated:

Frequently asked

What does App Store search show of my screenshots?

If your first iPhone screenshot is landscape, search shows it as one wide image. If it is portrait, the first three frames appear side by side. The rest are seen only on your product page.

Can I compare my screenshots with a competitor's?

Yes. Pick any competitor from your list and see both in search and frame by frame: 5 competitors per app on Free, 10 on Pro, 25 on Studio.

Can I see whether my captions are translated?

Storefronts that share a set show the same images. To see what each frame says, use Read the images: the text appears under each frame, with the tracked keywords it contains.

Does this cover Google Play?

Screenshots, Store experiments and Changes and impact cover the App Store. Google Play apps get rank tracking, reviews and competitors as usual.

Is there a free screenshot preview tool?

Yes. The search result preview shows how an app's first frames look in search, without an account.

See this for your own app

Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.

Start free →

Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.

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