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Storelift › Glossary › App store metadata

Glossary

App store metadata

Metadata is the set of text fields attached to a store listing: name, subtitle or short description, the visible description, and — on iOS only — a hidden keyword field. Which of these a store's search reads is a shorter list than what a user sees, and the two stores don't read the same fields.

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The most common mistake

Stuffing keywords into the iOS long description on the assumption it helps search — Apple does not index it for search at all; it's read-only copy for the human visitor. The reverse mistake happens on Google Play, where the long description IS indexed and under-using it leaves indexed space empty.

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Read next

In the storeWhat is ASO?The fields each store indexes and how rank is actually measured.GlossaryKeyword fieldThe hidden App Store Connect field Apple indexes for search — invisible to users.MetadataThe 100-character keyword fieldThe invisible field, and the four habits that waste it.