How many there are
The App Store runs storefronts in 175 countries and regions; the full, verified list — with the language each one's search actually reads in — is on its own page, since a listing translated into the wrong dialect for a storefront under-serves the exact audience it was meant to reach.
What storefront means
In everyday English a storefront is the front of a shop facing the street, and online it has come to mean a seller's shop page. Apple uses the word for something more specific: each country or region's App Store is a storefront, with its own catalog availability, prices, charts and search results.
Which App Store storefront you see is set by the country or region of your Apple Account, not by where your phone happens to be. Google Play also serves country-specific catalogs and results, so the same idea applies on Android.
Storefront codes and languages
App Store storefronts are identified by two-letter country codes, visible in every App Store link: apps.apple.com/us/… is the U.S. storefront, apps.apple.com/tr/… Turkey. Apple also uses numeric storefront IDs internally, and a wrong ID fails silently. The verified list is in App Store storefront country codes.
A storefront is not the same as a language. One storefront can read more than one localization of your listing, and one language can serve many storefronts — which is why ASO localization is planned per storefront, not per language.
Why storefronts matter for ASO
Every storefront ranks independently. Your app might be 3rd for a term in Turkey and not rank at all in the U.S. on the same day, so a single "global rank" does not exist. Rank tracking and demand both have to be read per storefront.
Coverage differs too: Apple Ads, and with it the Search Popularity score, runs in 91 countries and regions against the App Store's 175. Storelift measures ranks in all 175 storefronts and lists each one by name.
Storefronts on Google Play
Google Play does not use the word storefront as prominently; Play Console talks about countries and regions when you choose where an app is available. The effect is the same: search results, charts and prices are served per country, so a keyword's rank has to be read per country on Android too.
App Store and Google Play rank separately, so read each store on its own. The details are in Google Play rank tracking.
Frequently asked
What does storefront mean on the App Store?
It means one country or region's version of the App Store. Each storefront has its own search results, top charts, prices and app availability.
How many App Store storefronts are there?
The App Store operates in 175 countries and regions, each with its own storefront.
How do I change my App Store storefront?
By changing the country or region of your Apple Account. The storefront follows the account, not the device's location.
Is a storefront the same as a locale?
No. A storefront is a country's store; a locale is a language version of your listing. One storefront can index several locales.
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