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Storelift › Glossary › Store conversion rate

Glossary

Store conversion rate

Store conversion rate is the percentage of people who view your store listing (or a specific screenshot/preview set, in an A/B test) who go on to install. Both App Store Connect and Play Console report it natively — it doesn't need an outside measurement tool.

Updated:

Where it sits next to rank

Rank decides how many people SEE your listing for a term; conversion rate decides how many of those viewers install. The two are separate problems with separate fixes — a rank problem is fixed with metadata and reviews, a conversion problem is fixed with screenshots, preview video and the first line of the description.

Chasing rank on a keyword whose traffic doesn't convert is a common trap: the number that matters isn't impressions, it's installs, and the two only meet through this rate.

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Read next

MeasurementScreenshot specsFrom each store's own docs: count, size, format — which file gets rejected.GlossaryOrganic installsInstalls from unpaid discovery — store search and browse — as opposed to a paid ad click.MeasurementRanking factorsWhat Apple and Google NAME in their own docs — neither publishes the weights.