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Storelift › Glossary › Organic installs

Glossary

Organic installs

Organic installs are installs that didn't come from a paid ad click: someone found the app through store search, browsing a category or a chart, or a link shared outside the store. ASO's entire job is to grow this number without growing ad spend.

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What can and can't be read from outside

The stores report an organic/paid split internally, in App Store Connect and Play Console — that split isn't visible to anyone outside your own account, including a competitor. What's measurable from outside is upstream of installs: rank, and whether a term is searched at all.

A rival's install count is a model's estimate wherever you see it published; there's no public endpoint that reports it.

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Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.

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Read next

In the storeGoogle Play's exact install countThe bucket says 10,000+. The page also carries 19,317.In the storeWhat is ASO?The fields each store indexes and how rank is actually measured.GlossaryRank trackingQuerying a store's public search for a keyword, daily, and recording where your app lands.