Where it shows up in ASO
The clearest case is a brand-name search returning two of your own store listings or web pages in different languages: impressions split between them, and a searcher who only sees one of the two might not click at all — 0 clicks on a well-ranked page is a real symptom, not just a coincidence.
The fix isn't always removing a page — a Turkish and an English page can both rank for a brand term without harm if each is clearly the local audience's version. It becomes a problem specifically when neither converts.
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GlossaryKeyword densityHow often a term repeats across the fields a store actually indexes.MeasurementASO localizationApple supports 48 locales, Google Play auto-translates — neither replaces keyword research.GlossaryStore conversion rateThe share of listing views that turn into an install — reported by the stores themselves, not estimated.