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en-GB on the App Store: the 40 storefronts that read it

en-GB is the default search language in 40 of the 128 App Store storefronts we measure — 31% of them. Metadata written once in en-GB is what search reads in every one of them, so the cost of that text is amortised across 40 markets rather than one.

Updated:

01What one listing covers

Of the 42 language slots across the 128 storefronts, en-GB is the widest widest. The widest is en-GB at 40 storefronts; 29 slots reach exactly one storefront each, where the same translation work buys a single market instead of 40.

Storefronts per language slot
en-GB40
es-MX17
ar-SA11
fr-FR7
ru-RU6
de-DE3
en-US3
el-GR2

02The storefronts

StorefrontCodeStorefront ID
AnguillaAI143538
Antigua & BarbudaAG143540
BahamasBS143539
BarbadosBB143541
BelizeBZ143555
BermudaBM143542
BotswanaBW143525
British Virgin Is.VG143543
BruneiBN143560
Cayman IslandsKY143544
DominicaDM143545
GhanaGH143573
GrenadaGD143546
GuyanaGY143553
IrelandIE143449
IsraelIL143491
JamaicaJM143511
KenyaKE143529
MaldivesMV143488
MaltaMT143521
MauritiusMU143533
MontserratMS143547
NepalNP143484
NigeriaNG143561
North MacedoniaMK143530
PakistanPK143477
PhilippinesPH143474
SerbiaRS143500
SingaporeSG143464
South AfricaZA143472
Sri LankaLK143486
St. Kitts & NevisKN143548
St. LuciaLC143549
St. VincentVC143550
SurinameSR143554
TanzaniaTZ143572
Trinidad & TobagoTT143551
Turks & CaicosTC143552
UgandaUG143537
United KingdomGB143444

Each of these 40 rows was verified against three Apple endpoints: the storefront ID returns suggestions, search returns results in that country, and Apple accepts the language code. Two storefronts that failed were dropped rather than listed.

Default is not the only language. Apple can index more than one language in a storefront; this list is the language each storefront's search reads by default. It answers “where does this text land”, not “which languages are indexed here”.

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