Prioritize an ASO keyword backlog with measured evidence

Investigation steps

1. Remove candidates that describe capabilities the app does not provide. Write the corresponding app task beside each remaining term; a high score cannot repair a mismatch in intent.
2. Record current rank, observation date, demand evidence and the competing result set. Treat missing evidence as unknown rather than zero demand or easy competition.
3. Assign each candidate to test now, investigate or revisit later. Note the proposed metadata field and the term it would replace; character space makes this a trade-off.

Worked interpretation

Illustrative case: two relevant terms have similar competition. One already ranks and has repeatable demand evidence; the other has no successful measurement. The first supports a concrete experiment, while the second needs research before a metadata decision.

Decision and next check

Keep a small actionable batch with an owner and a review date. Preserve rejected candidates with their reasons so the same unsuitable terms are not proposed repeatedly. Revisit the decision when product capabilities or store observations change.

Related Storelift feature

Read ASO keyword research for the available product data and its scope. Keep the app, storefront, period and measurement status with the observations used in your report.

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