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ASO tools for indie developers: compare the workload

Short answer

For an indie developer, the first decision is the work you will repeat: keyword tracking, preparing screenshots, or choosing a weekly action. This selection spans those jobs. Start with one app and the markets you actually serve.

Start free →Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.

By Updated: 3 min read

Cal AI and its competitors · revenue against downloads

The plans in this comparison

Product and planCharge and billing periodPublished keyword allowanceRead on · source
Storelift ProUSD 20 · monthly2,500 · keyword × storefront—
Storelift ProUSD 200 · yearly total2,500 · keyword × storefront—
AppDrift · IndieUSD 29 · monthly2,50011 Oct 2026 · appdrift.co
Applyra · UnlimitedUSD 9.99 · monthlyUnlimited (vendor terms apply)11 Oct 2026 · applyra.io
ASOon · ProUSD 12 · monthlyUnlimited (vendor terms apply)11 Oct 2026 · asoon.app
ASOHawk · IndieUSD 14 · monthly100 · per app11 Oct 2026 · asohawk.cc
ASO Atlas · ASO AtlasUSD 9 · monthlyUnlimited (vendor terms apply)11 Oct 2026 · asoatlas.com
Astro · Single Mac LicenseUSD 108 · yearly totalUnlimited (vendor terms apply)11 Oct 2026 · tryastro.app
Sonar · IndieUSD 29 · monthly2,50011 Oct 2026 · trysonar.app
Review: 11 October 2026. These are selected plans and public vendor statements, not results from testing paid accounts. Amounts retain the published currency; yearly rows are the full annual charge. Verify taxes, regional prices and limits before paying.

Choose for the work you need

Product and planDecision to test
AppDriftAppDrift combines listing updates with screenshot creation. Compare creative work and AI-token consumption separately from rank tracking; Indie's optional trial does not extend to Studio.
ApplyraApplyra advertises unlimited apps and keywords subject to fair use. Its paid plan includes API and MCP; the free plan does not. Ask how your expected workload fits fair use.
ASOonASOon focuses on solo iOS developers and weekly actions graded after 14 days. Treat before/after outcomes as observations: an observed improvement alone does not prove the action caused it.
ASOHawkASOHawk includes MCP on Free and meters daily rank checks. Test its proposal-and-approval flow with your workflow; countries per app and check frequency are separate limits.
ASO AtlasASO Atlas combines a subscription workspace with MCP access. Public free lookup tools are separate from the full workspace; confirm your target countries and connection method before subscribing.
AstroAstro's single-Mac license is billed annually. Its beta MCP server runs locally with Astro, so check whether a desktop-dependent workflow fits your automation needs.
SonarSonar Indie includes ten apps and API access with a daily request limit. Its seven-day trial is not an ongoing free plan; evaluate API needs separately from tracked keyword capacity.

How Storelift counts usage

A vendor's keyword allowance may count terms, app–country pairs or advertising targets. We retain its stated unit and do not rank capacity as if these were equivalent. An unverified amount does not mean free; a missing feature claim does not mean the feature is absent.

In Storelift, one keyword tracked in two storefronts uses two tracked-keyword units. For example, 20 terms in two storefronts use 40 units. Compare each vendor's definition before treating keyword totals as equal capacity.

Free covers 1 app, up to 25 keywords per storefront across 2 storefronts, and 30 days of history. The total tracked allowance does not raise the per-storefront limit.

Storelift billing options

Product and planCharge and billing periodPublished keyword allowance
Storelift FreeUSD 0 · No subscription fee50 · keyword × storefront
Storelift ProUSD 20 · monthly2,500 · keyword × storefront
Storelift ProUSD 200 · yearly total2,500 · keyword × storefront
Storelift StudioUSD 60 · monthly10,000 · keyword × storefront
Storelift StudioUSD 600 · yearly total10,000 · keyword × storefront

The yearly rows are the total annual subscription charge, not a monthly price. The monthly and yearly rows are alternative billing choices. Plan scope and optional products are described on Storelift's pricing page. Storelift →

Run a small evaluation

  1. Keep a dated export of your current keywords and history before ending an existing subscription. Confirm import support and file format; do not assume history transfers.
  2. Compare the same app, platform, storefront and terms. Record the reading time and search depth when results differ.
  3. Distinguish a measured absence from a failed measurement. Test the workflow with your own app before moving the rest of the team.
Storelift publishes this comparison and is one of the products being compared. Fit recommendations are our analysis. The shortlist is not exhaustive, and price or tool count alone cannot establish a winner.

Frequently asked

Run a small evaluation

Write down one required output, the people who need access and your monthly budget. Test the same app and market in each candidate. Record what works, what requires another plan and what cannot be checked before purchase.

Can I compare keyword limits directly?

A vendor's keyword allowance may count terms, app–country pairs or advertising targets. We retain its stated unit and do not rank capacity as if these were equivalent. An unverified amount does not mean free; a missing feature claim does not mean the feature is absent.

Will switching preserve my history?

Keep a dated export of your current keywords and history before ending an existing subscription. Confirm import support and file format; do not assume history transfers.

See this for your own app

Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.

Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.

Start free →
Keyword tracking · rank history of the tracked keywords

Read next

Sources (8)