A weekly ASO review template for app teams

Investigation steps

1. State the apps, storefronts, platforms, dates and fixed keyword groups included. List missing measurement windows before discussing performance.
2. Report the largest relevant gains and losses with their competing results and release context. Separate brand and generic terms, and distinguish new tracking coverage from changes in existing terms.
3. Add acquisition outcomes where available, with their source definitions. Finish with a short action list containing an owner, expected evidence and review date for each item.

Worked interpretation

Illustrative review: the established generic cohort is stable, three terms fell in one storefront and a new release changed that locale's subtitle. The action is to inspect those terms and competing results; 'improve ASO' is not a sufficiently specific assignment.

Decision and next check

Carry unfinished investigations forward with their original hypothesis and new evidence. Close items when a decision is made, recording what supports it. Keep the summary short enough that the team can identify the next action without reading every row.

Related Storelift feature

Read App rank tracker for the available product data and its scope. Keep the app, storefront, period and measurement status with the observations used in your report.

Worked example and blank template

The values below are synthetic, not customer or product results. Open the example, replace its scope with your own data and keep the source export alongside it.

• Printable worksheet and short walkthrough
• Worked CSV example
• Blank CSV template

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