STORELIFT · SYNTHETIC EXAMPLE · NOT REAL RESULTS
Weekly ASO review
Example scope: Example App · iOS · TR · 14–20 vs 21–27 September 2026 · fixed three-term set
This file demonstrates a workflow. Numbers, app names and evidence IDs are fictional examples. Use actual sources and the correct scope for your own report.
From observation to decision
| Term | Previous rank | Current rank | Observation state | Evidence | Decision | Owner | Next check |
|---|
| recipe journal | 18 | 12 | Measured on both dates | Synthetic export rows W01/W02; metadata unchanged | Check whether the gain persists; do not attribute installs | Product lead | 2026-10-05 |
|---|
| meal notes | 8 | Missing | Current measurement missing | Synthetic measurement gap W03 | Restore coverage before comparing | Data owner | 2026-10-04 |
|---|
| weekly recipes | 31 | 39 | Measured on both dates | Synthetic rows W04/W05; campaign changed | Inspect rival results and campaign timing | ASO owner | 2026-10-05 |
|---|
One term improved, one declined and one cannot be compared. This example contains no evidence about incremental downloads or revenue.
Apply it to your data
1. Lock the app, storefront, periods and term set.
2. Read observation state before interpreting a rank change. A blank is not zero.
3. Assign a decision, owner and check date; keep the original export.
Fill in the blank CSV and retain the app, storefront, source and date in every delivery. This page does not send data or save edits. Use your browser’s Print menu to save a PDF.
Short screen walkthrough
Silent, 21 seconds. The video shows this worksheet, not a live product or customer recording. Captions and the complete transcript are provided.
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Transcript
- Lock the app, storefront, periods and term set.
- Read observation state before interpreting a rank change. A blank is not zero.
- Assign a decision, owner and check date; keep the original export.