Storelift › Features › Keyword rank alerts
Measurement
Keyword rank alerts
An alert is worth having only if it is rare. Yours start at a move of ten places, and every type has its own switch and its own channel.
Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.
What the screen shows
What you do with it
Hear only what matters
Ten places by default, your own threshold after that. An alert you learn to ignore is worse than none.
Know when someone passes you
Only for an app that was behind you, and only when both days had a position for both apps.
See your competitorsSend each alert where it is read
Rank drops to the team's Slack, competitor moves to your own Telegram.
The six rank movements
| Alert | When it arrives | Why it is separate |
|---|---|---|
| Dropped out | The keyword had a position and now has none | Always an alert, whatever your threshold |
| Rank drop | Fell by at least your threshold | The threshold is yours; below it is daily noise |
| Entered | The keyword had no position and now has one | A new term arriving is news you would otherwise find weeks later |
| Rank rise | Climbed by at least your threshold | Its own switch: asking for drops never sends you a rise |
| A competitor passed you | An app that was behind you is now ahead | Only for apps that were behind you, or every app above you would alert |
| You passed a competitor | You moved ahead of a competitor | Only when your own rank improved |
Nine more types sit beside them, each with its own switch:
- Keyword is off-topic: most of a keyword's top results belong to another category.
- A competitor changed its listing: a competitor shipped a new version, changed its price, name, icon, screenshots, description or languages, or left the store.
- An Apple Ads rule fired: one of your Apple Ads rules acted on a campaign.
- Sharp drop in a category chart: your app fell hard on a category chart.
- New entry in a category chart: your app appeared on a category chart.
- You were featured on the App Store: your app showed up in an App Store feature.
- A wave of 1★ reviews: a large share of your new reviews are 1★, with the version they mention.
- An AI assistant stopped naming you: an AI assistant no longer names your app for a question it used to.
- Weekly digest: the week's moves in one message.
What each plan includes
| Free | Pro | Studio | |
|---|---|---|---|
| Alert list and bell | Yes | Yes | Yes |
| Your own threshold (3–50 places) | Yes | Yes | Yes |
| Telegram · Slack · Discord · webhook | Yes | Yes | Yes |
| Which alert goes where | Yes | Yes | Yes |
| Tracked keywords the rules watch | 50 | 2,500 | 10,000 |
| Storefronts watched | 2 | All 175 | All 175 |
| Competitors watched | 5 | 10 | 25 |
| Apple Ads rules that can alert you | — | 5 | 25 |
Pro is $20/month or $200 a year ($16.67/month), Studio $60/month or $600 a year ($50/month). Alerts, your own threshold and all four channels are on every plan, Free included; what grows with the plan is how much they watch.
How it works
- Pick a notification level: All, Important only, Off. Then switch any single type on or off.
- Set one threshold for drops and rises: 10 places by default, anywhere from 3 to 50.
- Narrow the scope if you want: all keywords or only the ones you tagged, all competitors or only the ones you added. Narrow to tagged before tagging any, and alerts keep coming for every keyword.
- Connect Telegram, Slack, Discord or a webhook. With more than one connected, the “Which alert goes where” table sends each type to its own channel; each alert goes to one channel.
What an alert tells you
Every alert is a move worth reading.
Each alert says what moved and by how much:
- Rank alerts show the position before and after, for example #8 → #19.
- Competitor alerts arrive only when both apps had a position on both days, so the pass is real.
- A day that couldn't be read never sends an alert. If something moved, it arrives with the next reading.
- Switching a type off stops the push, not the record: it still shows in the bell and the alert list.
Updated:
Frequently asked
How big a drop triggers an alert?
Ten places by default, and you can set anything from 3 to 50. Smaller moves are ordinary daily movement in store search; sending them would train you to ignore the channel.
Which channels deliver alerts?
Telegram, Slack, Discord and webhook, plus the alert list in the dashboard, which is always there. Alerts have channels of their own, apart from product email, so app movement has an inbox of its own.
Can alerts arrive on my iPhone?
Yes, on every plan, Free included: App Rank Tracker by Storelift, the iPhone app, sends a push notification when a tracked rank moves a lot or a competitor passes you. The app also lists every alert.
Will I be told when a competitor overtakes me?
Yes, for an app that was behind you, and only when both days had a position for both apps. Otherwise every app above you would send an alert every day.
Will I be alerted when my app starts ranking for a new keyword?
Yes. "Entered" is its own type: the keyword had no position and now has one. Rises past your threshold are a separate switch from drops, so you can ask for one without the other.
Can different alerts go to different channels?
Yes. With more than one channel connected, the “Which alert goes where” table lets you send rank drops to Slack and competitor changes to Telegram, type by type.
Are rank alerts included in the free plan?
Yes. Alerts, your own threshold and all four channels are on every plan. What grows is how much they watch: 50 keywords in 2 storefronts on Free, 2,500 in all 175 on Pro.
See this for your own app
Paste your store link, add your keywords. Rank, the apps above you and demand are measured every day.
Start free →Free plan: 1 app, 25 keywords in each of 2 storefronts, 30 days of history, no card, no end date. Pro is $20/mo.