What this means for a new app
- The median top-10 app here has 1,101,525 ratings. A new app will not match that soon; the realistic goal is search traffic for specific keywords, not a top-10 chart place.
- 34 of 99 names come within two characters of the 30-character limit. Names in this chart carry keywords; a short brand-only name leaves that space to others.
- Only 64 of 99 apps shipped an update in the 30 days to Oct 26. Regular releases make a listing look maintained next to the rest.
- Only 8 of 99 apps are less than a year old: this chart belongs to established apps.
- India ranks 3 of 33 storefronts by top-10 ratings wall in Photo & Video: one of the hardest places to enter this category.
Where does your own app stand in India? Storelift tracks its keyword ranks and top-chart places every day.
Ratings wall
The most-rated app in the top 10 is YouTube with 8,602,444 ratings; the median top-10 app has 1,101,525 (10/10 with rating data).
Across all 99 apps: maximum 8,602,444 ratings, median 5,347 (99/99 with rating data).
Median star rating among apps with at least one rating: 4.6 (98/99).
See how hard any search term is to rank for: check a keyword.
| Most ratings | Median ratings | Base | |
|---|---|---|---|
| Top 10 | 8,602,444 | 1,101,525 | 10/10 |
| All 99 | 8,602,444 | 5,347 | 99/99 |
App names
Median name length: 26 characters across 99/99 names; Apple allows 30.
34/99 names are 28–30 characters, within two of the limit.
55/99 names use a colon or a spaced dash to add words after the brand name.
Count your own title and subtitle against the limits: character counter.
| Characters | Apps |
|---|---|
| 1–15 | 21/99 |
| 16–20 | 8/99 |
| 21–25 | 19/99 |
| 26–29 | 31/99 |
| 30 | 20/99 |
| 31+ | 0/99 |
Update freshness
64/99 apps shipped an update in the 30 days up to 2026-10-26.
8/99 apps were first released less than a year before 2026-10-26.
Languages and size
Median number of languages on the store listing: 15 (99/99).
See which languages each storefront indexes: storefront languages.
Median download size: 195 MB (99/99).
Primary category
99/99 apps in this chart have Photo & Video as their primary category.
Pricing in top grossing
In the top grossing chart for Photo & Video (read 2026-11-02), 97/100 apps are free to download and 3/100 charge upfront.
Developers with several apps
12 developers have two or more apps in this top 99.
- Google: 5 apps
- SHANTANU PTE. LTD.: 4 apps
- Adobe Inc.: 3 apps
- Instagram, Inc.: 2 apps
- Snap, Inc.: 2 apps
Chart volatility
Volatility index 62/100 between 2026-11-01 and 2026-11-02, averaged over this category's top free, paid and grossing charts; 16/20 top-10 places changed.
Same category in other storefronts
| Storefront | Top-10 max ratings | Median name length | Updated in 30 days |
|---|---|---|---|
| US | 49,643,943 | 26 | 80/100 |
| Türkiye | 3,700,584 | 26 | 73/99 |
| Germany | 3,965,933 | 24.5 | 79/100 |
| China | 22,102,418 | 15 | 73/99 |
| UK | 6,261,289 | 26 | 78/100 |
| India | 8,602,444 | 26 | 64/99 |
| Japan | 9,963,826 | 20 | 76/100 |
| Australia | 2,730,632 | 26.5 | 77/100 |
| Canada | 4,270,150 | 26 | 79/100 |
| South Korea | 1,892,679 | 20 | 77/100 |
| France | 4,702,525 | 26 | 76/100 |
| Brazil | 11,452,054 | 27 | 78/100 |
Related
Charts in this category
Top freeTop paidTop grossingApp Store chart volatility
Other categories
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About these figures
The ratings wall is the highest rating count in the top 10, with the median beside it. A top 10 filled with new apps without ratings has a median close to zero even when the first place holds hundreds of thousands of ratings, so the median alone would understate it. Rating counts are for this storefront only.
“Updated” uses each app's current version release date and “first released” its original release date, both counted back from the measurement date. Name length counts characters as Apple displays them.
A figure appears only when at least half of the chart's apps returned data (8 of the top 10 for the wall), with its base beside it. If a day is missing, the previous figure stays with its own date. A chart position is not a search rank.
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