Lifestyle ASO landscape in India

What this means for a new app

• The median top-10 app here has 212,857 ratings. A new app will not match that soon; the realistic goal is search traffic for specific keywords, not a top-10 chart place.
• 40 of 100 names come within two characters of the 30-character limit. Names in this chart carry keywords; a short brand-only name leaves that space to others.
• The median listing here supports only 1 languages, so a fully localized listing is rare in this chart.
• India ranks 3 of 33 storefronts by top-10 ratings wall in Lifestyle: one of the hardest places to enter this category.

Where does your own app stand in India? Storelift tracks its keyword ranks and top-chart places every day.

Start free

Ratings wall

The most-rated app in the top 10 is Urban Company: Home Services with 1,226,301 ratings; the median top-10 app has 212,857 (10/10 with rating data).

Across all 100 apps: maximum 1,226,301 ratings, median 4,693 (100/100 with rating data).

Median star rating among apps with at least one rating: 4.4 (97/100).

See how hard any search term is to rank for: check a keyword.

App names

Median name length: 25.5 characters across 100/100 names; Apple allows 30.

40/100 names are 28–30 characters, within two of the limit.

52/100 names use a colon or a spaced dash to add words after the brand name.

Count your own title and subtitle against the limits: character counter.

Update freshness

82/100 apps shipped an update in the 30 days up to 2026-10-26.

16/100 apps were first released less than a year before 2026-10-26.

Languages and size

Median number of languages on the store listing: 1 (100/100).

See which languages each storefront indexes: storefront languages.

Median download size: 176 MB (100/100).

Primary category

100/100 apps in this chart have Lifestyle as their primary category.

Pricing in top grossing

In the top grossing chart for Lifestyle (read 2026-11-02), 100/100 apps are free to download and 0/100 charge upfront.

Top grossing

Developers with several apps

4 developers have two or more apps in this top 100.

1. NoBroker Technologies Solutions Private Limited: 2 apps
2. Aisle Network Pvt. Ltd.: 2 apps
3. INNOVANA ASTRO SERVICES LIMITED: 2 apps
4. Verve Mobile Pte. Ltd.: 2 apps

Chart volatility

Volatility index 45/100 between 2026-11-01 and 2026-11-02, averaged over this category's top free, paid and grossing charts; 3/10 top-10 places changed.

Volatility in every category

Same category in other storefronts

Related

Charts in this category

Top freeTop paidTop grossingApp Store chart volatility

Other categories

All appsGamesEntertainmentPhoto & VideoProductivityHealth & FitnessEducationFinanceSocial Networking

Free tools

Keyword difficultyCharacter counterStorefront languages

About these figures

The ratings wall is the highest rating count in the top 10, with the median beside it. A top 10 filled with new apps without ratings has a median close to zero even when the first place holds hundreds of thousands of ratings, so the median alone would understate it. Rating counts are for this storefront only.

“Updated” uses each app's current version release date and “first released” its original release date, both counted back from the measurement date. Name length counts characters as Apple displays them.

A figure appears only when at least half of the chart's apps returned data (8 of the top 10 for the wall), with its base beside it. If a day is missing, the previous figure stays with its own date. A chart position is not a search rank.