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Lifestyle ASO landscape in Brazil

Measured on 2026-10-29: the top free chart for Lifestyle in Brazil (99 apps), with figures for 99 of 99 apps. Every figure shows its base.

Updated:

What this means for a new app

  • The median top-10 app here has 157,159 ratings. A new app will not match that soon; the realistic goal is search traffic for specific keywords, not a top-10 chart place.
  • 33 of 99 names come within two characters of the 30-character limit. Names in this chart carry keywords; a short brand-only name leaves that space to others.

Where does your own app stand in Brazil? Storelift tracks its keyword ranks and top-chart places every day.

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Ratings wall

The most-rated app in the top 10 is Pinterest with 1,221,598 ratings; the median top-10 app has 157,159 (10/10 with rating data).

Across all 99 apps: maximum 1,221,598 ratings, median 4,563 (99/99 with rating data).

Median star rating among apps with at least one rating: 4.7 (94/99).

See how hard any search term is to rank for: check a keyword.

Most ratingsMedian ratingsBase
Top 101,221,598157,15910/10
All 991,221,5984,56399/99

App names

Median name length: 25 characters across 99/99 names; Apple allows 30.

33/99 names are 28–30 characters, within two of the limit.

51/99 names use a colon or a spaced dash to add words after the brand name.

Count your own title and subtitle against the limits: character counter.

CharactersApps
1–1529/99
16–207/99
21–2520/99
26–2927/99
3016/99
31+0/99

Update freshness

78/99 apps shipped an update in the 30 days up to 2026-10-29.

25/99 apps were first released less than a year before 2026-10-29.

Languages and size

Median number of languages on the store listing: 7 (99/99).

See which languages each storefront indexes: storefront languages.

Median download size: 129 MB (99/99).

Primary category

99/99 apps in this chart have Lifestyle as their primary category.

Pricing in top grossing

In the top grossing chart for Lifestyle (read 2026-11-02), 99/100 apps are free to download and 1/100 charge upfront.

Top grossing

Developers with several apps

2 developers have two or more apps in this top 99.

  1. bomnegócio.com: 2 apps
  2. 深圳市威尔健康管理科技有限公司: 2 apps

Chart volatility

Volatility index 38/100 between 2026-11-01 and 2026-11-02, averaged over this category's top free, paid and grossing charts; 15/30 top-10 places changed.

Volatility in every category

Same category in other storefronts

StorefrontTop-10 max ratingsMedian name lengthUpdated in 30 days
US7,240,2362286/100
Türkiye491,29323.574/100
Germany1,048,65515.580/100
China3,077,134667/99
UK617,2972079/100
India1,226,30125.582/100
Japan822,27516.575/100
Australia296,2451584/100
Canada543,4292081/100
South Korea30,47311.574/100
France788,3192583/100
Brazil1,221,5982578/99

Related

Charts in this category

Top freeTop paidTop grossingApp Store chart volatility

Other categories

All appsGamesEntertainmentPhoto & VideoProductivityHealth & FitnessEducationFinanceSocial Networking

Free tools

Keyword difficultyCharacter counterStorefront languages

About these figures

The ratings wall is the highest rating count in the top 10, with the median beside it. A top 10 filled with new apps without ratings has a median close to zero even when the first place holds hundreds of thousands of ratings, so the median alone would understate it. Rating counts are for this storefront only.

“Updated” uses each app's current version release date and “first released” its original release date, both counted back from the measurement date. Name length counts characters as Apple displays them.

A figure appears only when at least half of the chart's apps returned data (8 of the top 10 for the wall), with its base beside it. If a day is missing, the previous figure stays with its own date. A chart position is not a search rank.

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