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App Store ASO landscape in the US

Measured on 2026-09-14: Apple's top free chart for all iPhone apps in the US (100 apps) and Apple's public lookup data for the same apps (100/100 returned). Every figure shows its base.

Updated:

Ratings wall

The most-rated app in the top 10 is ChatGPT with 10,257,635 ratings; the median top-10 app has 165,989 (10/10 with rating data).

The top-10 maximum is 62× the top-10 median: one app sets the wall, not the typical listing.

Across all 100 apps: maximum 48,971,487 ratings, median 1,757,476 (100/100 with rating data).

Median star rating among apps with at least one rating: 4.8 (100/100).

Keyword difficulty is scored from the same top-10 maximum, per search term: check a keyword.

Most ratingsMedian ratingsBase
Top 1010,257,635165,98910/10
All 10048,971,4871,757,476100/100

App names

Median name length: 23 characters across 100/100 names; Apple allows 30.

29/100 names are 28–30 characters, within two of the limit.

47/100 names use a colon or a spaced dash to add words after the brand name.

Count your own title and subtitle against the limits: character counter.

CharactersApps
1–1536/100
16–2010/100
21–2513/100
26–2930/100
3011/100
31+0/100

Update freshness

97/100 apps shipped an update in the 30 days up to 2026-09-14.

7/100 apps were first released less than a year before 2026-09-14.

Languages and size

Median number of languages on the store listing: 20.5 (100/100).

See which languages each storefront indexes: storefront languages.

Median download size: 239 MB (100/100).

Primary category

Most common primary categories: Entertainment (27), Shopping (15), Productivity (12) (100/100 apps with category data).

Pricing in top grossing

In the top grossing chart for all iPhone apps (read 2026-09-14), 100/100 apps are free to download and 0/100 charge upfront.

Top grossing

Developers with several apps

9 developers have two or more apps in this top 100.

  1. Google: 11 apps
  2. TikTok Ltd.: 3 apps
  3. Instagram, Inc.: 3 apps
  4. Microsoft Corporation: 3 apps
  5. Meta Platforms, Inc.: 2 apps

Same category in other storefronts

StorefrontTop-10 max ratingsMedian name lengthUpdated in 30 days
US10,257,6352397/100
Türkiye3,063,3652392/100
Germany1,629,0751991/100

Related

Charts in this category

Top freeTop paidTop grossingApp Store chart volatility

Other categories

GamesEntertainmentPhoto & VideoProductivityHealth & FitnessEducationLifestyleFinanceSocial Networking

Free tools

Keyword difficultyCharacter counterStorefront languages

How this is measured

Sources: Apple's public top free chart feed for all iPhone apps in the US, and Apple's public iTunes lookup endpoint, queried once for all apps in the chart on the US storefront. No Storelift customer data is used.

The ratings wall is the highest rating count in the top 10, with the median beside it. A top 10 filled with new apps without ratings has a median close to zero even when the first place holds hundreds of thousands of ratings, so the median alone would understate it. Rating counts are for this storefront only.

“Updated” uses each app's current version release date and “first released” its original release date, both counted back from the measurement date. Name length counts characters as Apple displays them.

A figure appears only when at least half of the chart's apps returned data (8 of the top 10 for the wall), with its base beside it. If Apple's lookup fails on a day, the previous measurement stays with its own date. A chart position is not a search rank.

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