App Store ASO landscape in Italy

What this means for a new app

• 93 of 100 apps shipped an update in the 30 days to Nov 2. A listing that has not changed in a month is the exception in this chart.
• Only 4 of 100 apps are less than a year old: this chart belongs to established apps.
• The median listing here supports 20.5 languages; the leaders localize widely.

Where does your own app stand in Italy? Storelift tracks its keyword ranks and top-chart places every day.

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Ratings wall

The most-rated app in the top 10 is Vinted: acquista e vendi with 1,354,227 ratings; the median top-10 app has 44,735 (10/10 with rating data).

The top-10 maximum is 30× the top-10 median: one app sets the wall, not the typical listing.

Across all 100 apps: maximum 3,002,724 ratings, median 87,486 (100/100 with rating data).

Median star rating among apps with at least one rating: 4.7 (99/100).

See how hard any search term is to rank for: check a keyword.

App names

Median name length: 21 characters across 100/100 names; Apple allows 30.

22/100 names are 28–30 characters, within two of the limit.

44/100 names use a colon or a spaced dash to add words after the brand name.

Count your own title and subtitle against the limits: character counter.

Update freshness

93/100 apps shipped an update in the 30 days up to 2026-11-02.

4/100 apps were first released less than a year before 2026-11-02.

Languages and size

Median number of languages on the store listing: 20.5 (100/100).

See which languages each storefront indexes: storefront languages.

Median download size: 230 MB (100/100).

Primary category

Most common primary categories: Shopping (16), Entertainment (14), Travel (10) (100/100 apps with category data).

Pricing in top grossing

In the top grossing chart for all iPhone apps (read 2026-11-02), 100/100 apps are free to download and 0/100 charge upfront.

Top grossing

Developers with several apps

6 developers have two or more apps in this top 100.

1. Google: 8 apps
2. Instagram, Inc.: 3 apps
3. Meta Platforms, Inc.: 2 apps
4. Netflix, Inc.: 2 apps
5. Aion Lab s.r.l.: 2 apps

Chart volatility

Volatility index 60/100 between 2026-11-01 and 2026-11-02, averaged over this category's top free, paid and grossing charts; 22/30 top-10 places changed.

Volatility in every category

Same category in other storefronts

Related

Charts in this category

Top freeTop paidTop grossingApp Store chart volatility

Other categories

GamesEntertainmentPhoto & VideoProductivityHealth & FitnessEducationLifestyleFinanceSocial Networking

Free tools

Keyword difficultyCharacter counterStorefront languages

About these figures

The ratings wall is the highest rating count in the top 10, with the median beside it. A top 10 filled with new apps without ratings has a median close to zero even when the first place holds hundreds of thousands of ratings, so the median alone would understate it. Rating counts are for this storefront only.

“Updated” uses each app's current version release date and “first released” its original release date, both counted back from the measurement date. Name length counts characters as Apple displays them.

A figure appears only when at least half of the chart's apps returned data (8 of the top 10 for the wall), with its base beside it. If a day is missing, the previous figure stays with its own date. A chart position is not a search rank.