# Store campaign link builder

URL: https://storelift.net/tools/link-builder
Language: en
Updated: 2026-09-12

If you share an app on social media or in a newsletter with a bare store link, you can never find out afterwards which channel the installs came from. Apple and Google both provide campaign parameters for exactly this.

On the App Store side ct is the campaign name you choose, mt=8 is the media type and pt is the provider id; Apple splits these three out in App Analytics inside App Store Connect. On Google Play the parameters are collected into a single referrer string and Play Console reads each UTM field separately.

The tool builds the link in your browser; nothing you type is sent to a server.

## Common questions

### What is a campaign link for?

Share a bare store link and you can never find out afterwards which channel the installs came from. Campaign parameters carry that into the store's own report: which post produced how many installs is visible only if you tagged it.

### What do the App Store parameters mean?

ct is the campaign name you choose, mt=8 is the media type and pt is the provider id. Apple splits these three into separate columns in App Analytics inside App Store Connect.

### Why does Google Play want one referrer string?

Play collects the parameters into a single referrer value but reads each UTM field separately inside Play Console. Building the string correctly is enough; Play does the parsing.

### Can I use one link for both stores?

No, the two stores want different formats. The tool builds them separately; if you need a single address, use a page that routes by device and carry the tag on that page.

### Do tagged links reduce installs?

No. The parameters do not change the store page itself, they only add a label for reporting. The visitor sees the same page.

### Is the campaign name I type stored anywhere?

No. The link is built in your browser and nothing is sent to a server. The tool does not ask for an account either.