# Brand term filter

URL: https://storelift.net/tools/brand-filter
Language: en
Updated: 2026-09-12

Paste a keyword list and the brand or competitor names you want to keep out of it. The tool splits the list into three: clean terms, terms that carry one of those names, and duplicates.

A term is pulled out when it contains the words of a name in the same order and as whole words, ignoring case and accents. Apple's App Store Review Guideline 2.3.7 asks developers not to pack metadata with trademarked terms or popular app names. The filter only looks for the names you enter; it has no list of trademarks of its own.

Filtering runs in your browser, nothing is sent to a server and the tool needs no account.

## Common questions

### Can I put a competitor's app name in my keyword field?

Apple's App Store Review Guideline 2.3.7 asks you not to pack metadata with trademarked terms or popular app names. Using a name you don't own means taking on that review risk.

### Does the filter find brand names on its own?

No. It only looks for the names you type. We can't know which names are trademarked; you supply the list.

### Will my own brand name be removed?

Only if you put it in the names box. Your own name is already indexed in your app name, so it doesn't need repeating in the keyword field.

### Is what I type stored anywhere?

No. Filtering runs in your browser and nothing is sent to a server. The tool needs no account.