STORELIFT · SYNTHETIC EXAMPLE · NOT REAL RESULTS
Client ASO evidence report
Example scope: Example client · Example App · iOS · US · September 2026 · approved scope: ranks and listing only
This file demonstrates a workflow. Numbers, app names and evidence IDs are fictional examples. Use actual sources and the correct scope for your own report.
From observation to decision
| Completed work | Publication date | Observation | Evidence | What remains unknown | Proposed decision |
|---|
| Subtitle revised | 2026-09-16 | Five fixed terms gained positions; two declined | Synthetic listing diff C01 and export C02 | Incremental installs; campaign contribution | Keep the edit under observation for another comparable window |
|---|
| Three terms added to tracking | 2026-09-21 | New coverage; no earlier observations | Synthetic tracking log C03 | Prior ranks | Report separately from rank improvement |
|---|
| Client export prepared | 2026-09-30 | Only approved app and storefront included | Synthetic scope check C04 | No live share link was created | Approve the subset before delivering a report |
|---|
The example demonstrates traceable reporting, not a customer success story. A rank gain cannot be reported as incremental revenue without separate evidence.
Apply it to your data
1. Separate completed work from observed outcomes and interpretation.
2. Keep positive, negative and unknown outcomes under the same reporting rules.
3. Preview the recipient’s exact scope. Exclude keys, account IDs and unrelated app or revenue data.
Fill in the blank CSV and retain the app, storefront, source and date in every delivery. This page does not send data or save edits. Use your browser’s Print menu to save a PDF.
Short screen walkthrough
Silent, 21 seconds. The video shows this worksheet, not a live product or customer recording. Captions and the complete transcript are provided.
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Transcript
- Separate completed work from observed outcomes and interpretation.
- Keep positive, negative and unknown outcomes under the same reporting rules.
- Preview the recipient’s exact scope. Exclude keys, account IDs and unrelated app or revenue data.