# ASO guides URL: https://storelift.net/guide/ Language: en Updated: 2026-09-23 What we've written about measuring visibility in store search. Each page answers one question and names the source of every number — including the things we can't measure. ## Pages in this section - [What is ASO?](https://storelift.net/guide/what-is-aso/): The fields each store indexes and how rank is actually measured. - [How we measure](https://storelift.net/guide/how-we-measure/): Source, depth, cadence — and what a failed measurement looks like. - [App Store ranking algorithm: the factors Apple and Google name](https://storelift.net/guide/ranking-factors/): What Apple and Google NAME in their own docs — neither publishes the weights. - [ASO audit checklist](https://storelift.net/guide/aso-checklist/): What to measure before a change, what to fill in, what to check after. - [App Store keyword rank tracking](https://storelift.net/guide/app-store-keyword-rank-tracking/): Top 200 depth, personalization, and three distinct kinds of "no rank". - [App Store keyword research, step by step](https://storelift.net/guide/app-store-keyword-research/): Seed terms → autocomplete → top-10 wall → title, subtitle and the 100-character field. Free, per storefront. - [App Store and Google Play keyword search volume](https://storelift.net/guide/app-store-keyword-search-volume/): Neither store publishes search volume. What each one does show, and what a "volume" number in a tool really is. - [Google Play rank tracking](https://storelift.net/guide/google-play-rank-tracking/): Measuring rank in a store with no official search endpoint. - [Keyword difficulty, with the formula printed](https://storelift.net/guide/keyword-difficulty-open-formula/): Two inputs, two weights, and the arithmetic in the open. - [Apple Search Ads popularity score: what happened to it?](https://storelift.net/guide/apple-search-ads-popularity-score/): The industry's demand metric collapsed in 2025. What replaces it. - [App Store storefront country codes](https://storelift.net/guide/app-store-storefront-country-codes/): 175 storefronts with IDs and language codes, each one measured. - [App Store countries and languages 2026](https://storelift.net/guide/app-store-countries-and-languages/): 175 storefronts, 42 language codes: how many countries each language reaches, measured. - [App Store pricing by country 2026](https://storelift.net/guide/app-store-pricing-by-country/): 131 subscription apps × 35 storefronts: how far local prices move from Apple's automatic price. - [App Store rankings by country](https://storelift.net/guide/app-store-rankings-by-country/): One app, different ranks in every country: storefronts, per-country top charts and how to check rank abroad. - [Google Play's exact install count](https://storelift.net/guide/google-play-real-download-numbers/): The bucket says 10,000+. The page also carries 19,317. - [The App Store keyword field: 100 characters](https://storelift.net/guide/keyword-field-100-characters/): The invisible field, and the four habits that waste it. - [App Store and Google Play character limits](https://storelift.net/guide/app-store-character-limits/): Name, subtitle, keywords, promotional text, description, release notes — every limit, both stores, from their own docs. - [ASO localization](https://storelift.net/guide/aso-localization/): Apple supports 48 locales, Google Play auto-translates — neither replaces keyword research. - [Screenshot specs](https://storelift.net/guide/screenshot-specs/): From each store's own docs: count, size, format — which file gets rejected. - [Review and rating strategy](https://storelift.net/guide/review-and-rating-strategy/): Apple caps it at 3 times per 365 days, Google won't publish its number — both ban gating. - [How many reviews do top-ranking apps have?](https://storelift.net/guide/how-many-reviews-to-rank/): 153 keywords measured: rank barely tracks review count. - [AI visibility for apps: does an assistant name yours?](https://storelift.net/guide/ai-visibility-for-apps/): How to measure whether assistants recommend you — and what it proves. - [Our own AI visibility, published](https://storelift.net/guide/ai-visibility-report/): Named in 0 of 5 discovery prompts. Published anyway. - [Does ChatGPT read your site before it answers?](https://storelift.net/guide/does-chatgpt-recommend-apps/): 14 days of server logs, counted by user agent. 7 answer-time agents at zero. - [ASO MCP server for Claude: App Store and Google Play data](https://storelift.net/guide/storelift-mcp-server/): An ASO MCP server with 8 read-only tools for the App Store and Google Play. - [App Store MCP server: two kinds, and which one you need](https://storelift.net/guide/app-store-mcp-server/): App Store Connect MCP or public-store ASO MCP: what each reads and answers. - [ASO audit with Claude: a free skill and MCP server](https://storelift.net/guide/aso-audit-claude-skill/): A downloadable SKILL.md that has Claude run an ASO audit, measured or checklist. - [The Storelift API](https://storelift.net/guide/storelift-api/): 9 read-only endpoints over the measurements in your account. - [How to choose an ASO tool](https://storelift.net/guide/how-to-choose-an-aso-tool/): Five questions, each asking for evidence rather than a claim. - [AppFollow vs AppTweak](https://storelift.net/guide/appfollow-vs-apptweak/): One is built around review management, one around an ASO platform — from each vendor's own pricing page. - [ASO vs Apple Search Ads (ASA)](https://storelift.net/guide/aso-vs-apple-search-ads/): One compounds and costs nothing per click; the other stops the day you stop paying.