# Search Popularity score

URL: https://storelift.net/glossary/search-popularity-score/
Language: en
Updated: 2026-09-02

Search Popularity is a score Apple Search Ads shows next to a search term, meant to reflect how often it's typed on the App Store. It's an Apple Ads feature, not a general App Store API, and it stopped covering most terms in late 2025 — the drop, the numbers behind it and what replaced it as a demand signal are on the full page.

## What it's still good for

It still has a job on the paid side — ranking terms against each other when bidding inside an Apple Ads campaign. As a basis for organic ASO decisions it no longer stands alone: the covered range narrowed and it's absent in a large share of storefronts.