# Organic installs

URL: https://storelift.net/glossary/organic-installs/
Language: en
Updated: 2026-09-02

Organic installs are installs that didn't come from a paid ad click: someone found the app through store search, browsing a category or a chart, or a link shared outside the store. ASO's entire job is to grow this number without growing ad spend.

## What can and can't be read from outside

The stores report an organic/paid split internally, in App Store Connect and Play Console — that split isn't visible to anyone outside your own account, including a competitor. What's measurable from outside is upstream of installs: rank, and whether a term is searched at all.

A rival's install count is a model's estimate wherever you see it published; there's no public endpoint that reports it.