# ASO glossary

URL: https://storelift.net/glossary/
Language: en
Updated: 2026-09-02

One paragraph per term. Where a definition depends on a specific number, this page links to the guide that carries the source instead of repeating it — a number defended in two places goes stale in one and wrong in both.

## Pages in this section

- [Keyword density](https://storelift.net/glossary/keyword-density/): How often a term repeats across the fields a store actually indexes.
- [Demand signal (autocomplete)](https://storelift.net/glossary/autocomplete-demand-signal/): Whether the store's search box suggests a term at all — used as a stand-in for search volume.
- [Keyword cannibalization](https://storelift.net/glossary/keyword-cannibalization/): When two of your own pages compete for the same search instead of splitting distinct ones.
- [Competitor overlap](https://storelift.net/glossary/competitor-overlap/): The apps ranking above yours on the same term — and how old and heavy each one is.
- [Store conversion rate](https://storelift.net/glossary/store-conversion-rate/): The share of listing views that turn into an install — reported by the stores themselves, not estimated.
- [Organic installs](https://storelift.net/glossary/organic-installs/): Installs from unpaid discovery — store search and browse — as opposed to a paid ad click.
- [Keyword field](https://storelift.net/glossary/keyword-field/): The hidden App Store Connect field Apple indexes for search — invisible to users.
- [Search Popularity score](https://storelift.net/glossary/search-popularity-score/): Apple Ads' per-term search-frequency score — coverage narrowed sharply in late 2025.
- [Keyword difficulty](https://storelift.net/glossary/keyword-difficulty/): A score for how hard a term is to rank on, built from the apps you'd actually have to beat.
- [Rank tracking](https://storelift.net/glossary/rank-tracking/): Querying a store's public search for a keyword, daily, and recording where your app lands.
- [Storefront](https://storelift.net/glossary/storefront/): A single country's version of a store — its own search index, unrelated to any other country's.
- [App store metadata](https://storelift.net/glossary/app-store-metadata/): The text fields a store's search actually reads — a smaller set than what a user sees on the listing.