# Install sources

URL: https://storelift.net/features/install-sources/
Language: en
Updated: 2026-09-18

Rank tracking tells you what position you hold. It cannot tell you what that position was worth. Only the store's own funnel closes that gap — how many impressions the rank produced, and how many of them became installs.

## In measured numbers

Every figure on this page is read from a code path, not written by hand — the same discipline the product applies to your own data.

## What gets measured

| Step | What it is | Why it matters |
| --- | --- | --- |
| Impressions | How often your app was shown at all | The volume behind a rank; a rank with no impressions is a rank in a term nobody searches |
| Product page views | How many of those impressions became a visit | Your icon, name and first screenshot are doing this work |
| Installs | How many visits became downloads | Everything else on the page is doing this work |
| Source breakdown | Search · browse · app referrer · web referrer | Whether your growth is ASO at all, or somebody else's traffic |
| Play search terms | The terms that brought visitors on Google Play | Play's own acquisition report, where you connect it |

NOTE: This is the only part of the product that needs a store connection. Everything else — rank, rivals, demand, reviews, charts — is read from public surfaces without credentials.

## How it works

1. You connect App Store Connect yourself. A Sales and Reports key is enough for the ongoing reads.
2. A report request is opened once and then refreshed on a schedule; after that the same key keeps downloading it.
3. The funnel is joined to your own measurements, so "rank improved, installs did not" becomes a question you can actually look at.
4. Play's acquisition report is read separately where that connection exists, because the two stores do not report the same shape.

NOTE: Two honesty notes the screen carries: the first request for a report type needs an Admin role, so a Sales and Reports key can get a 403 — that is expected, not a failure. And the data lags: a report starts filling 24–48 hours after the first request, and a day settles about two days later.

## What you do with it



## What this does not do

None of this is modelled. If your connection is missing or a report has not filled yet, the screen says so instead of showing an estimate — a download number with a confidence band is still a guess, and an estimate here would silently overwrite the one ground truth the product has. There is also no storefront breakdown for revenue, downloads and subscription health: those arrive at account level, and a country picker over them would promise a split that does not exist.

## What each plan includes

|  | Free | Pro | Studio |
| --- | --- | --- | --- |
| App Store Connect connection | — | Yes | Yes |
| Impression → page view → install funnel | — | Yes | Yes |
| Source breakdown | — | Yes | Yes |
| Play search terms | — | Yes | Yes |
| Revenue and subscription screens | — | Yes | Yes |

Pro is $20/month ($18 billed yearly), Studio $60/month ($54 billed yearly). These screens are hidden from the viewer role even on paid plans, because install and revenue numbers are not everyone's business.

## FAQ

Q: Do I have to connect App Store Connect to use Storelift?
A: No. Rank, rivals, demand, reviews and charts all work without any credentials. The funnel is the one part that needs your own connection, because the store does not publish install numbers.

Q: Why did my report request return 403?
A: Because the first request for a report type needs an Admin role. After that the Sales and Reports key can download it. The screen tells you this rather than showing an empty chart.

Q: How fresh is the funnel data?
A: A newly requested report starts filling in 24–48 hours, and a given day settles about two days later. That lag is Apple's, and the screen prints it next to the numbers.

Q: Can I break revenue down by country?
A: No. Revenue, downloads and subscription health arrive at account level, so a country picker would promise a breakdown that does not exist in the data.